Electrical Scooter Suppliers: Deep Research and Analysis
Electric scooters, also known as electric scooters or electric skateboards, are an increasingly popular short distance transportation solution. Due to its environmental friendliness, convenience, and efficiency, this type of transportation is rapidly becoming popular worldwide. This article will delve into the electric scooter market, with a particular focus on suppliers. We will analyze how they stand out in this rapidly developing market, as well as their strategies and challenges.
Market Overview
With the acceleration of urbanization and the increasing severity of traffic congestion, electric scooters as a new type of short distance travel have been favored by more and more people. According to market research firm Statista, the global electric scooter market is expected to reach $23 billion by 2025. The rapid expansion of this market provides huge opportunities for suppliers, but at the same time, it also brings fierce competition.
The main types of electric scooter suppliers
Electric scooter suppliers are mainly divided into two categories: original brand and OEM/ODM suppliers. Original brands usually develop their own designs and produce their own products, such as Bird, Lime, etc. On the other hand, OEM/ODM suppliers mainly design and manufacture products for other large manufacturers, which then sell them.
Original brand
The biggest advantage of original brand electric scooters is that they can fully control the design and performance of the product. This enables them to provide unique products and services, thereby standing out in the fiercely competitive market. However, this also means that they need to invest a significant amount of resources in research and innovation, and must bear the risk of failure.
For example, Bird is an electric scooter company known for its innovative design and high-quality products. Bird’s scooter has a unique design, lightweight body, and flexible handling, which is deeply loved by consumers. In addition, Bird has developed its own battery exchange system, which can complete battery replacement within a few minutes, greatly improving user convenience.
OEM/ODM suppliers
Compared to original brands, the advantage of OEM/ODM suppliers lies in their ability to leverage economies of scale, reduce costs, and improve efficiency. They do not need to develop and produce products themselves, but outsource production tasks to other manufacturers. In this way, they can devote more energy to more important areas such as product design, marketing, and customer service.
For example, China’s CATL is the world’s largest supplier of electric vehicle batteries and also a supplier to many electric scooter manufacturers. By providing high-quality batteries to these manufacturers, CATL has not only increased its sales revenue, but also helped them improve product quality and competitiveness.
Continuous challenges and opportunities
Despite the promising market outlook for electric scooters, suppliers still face many challenges. Firstly, with the intensification of market competition, how to reduce production costs while maintaining product quality has become a key issue.
